Before you fix the system, you need to know what's actually broken. I analyze the data and work through the problem in a structured way, then build a plan the business can execute.
Most teams have dashboards. Few can explain the actual drivers and how to fix them. I define the metrics, establish a single source of truth, and build reporting that gets used.
I know what an integrated, well-configured stack looks like. I audit what you have, define the architecture, and drive the rebuild.
Demand problems show up two ways: not enough of it or a leaky funnel. I know how to increase both demand and conversion, so you stop throwing good money after bad.
Sales gets the attention, but expansion, retention, and support often determine whether you hit your targets, and they're usually the last thing anyone fixes.
A great strategy means nothing without execution. I install the milestones and mechanisms that drive visibility, accountability, and alignment across the team.
Regardless of the domain, my approach is the same.
I dive into the data to understand the what and why, building the models and analyses that surface the drivers, then turning insight into hypotheses that drive action.
I build end-to-end. Strategy, XFN planning, and implementation, building intentional systems that solve your pain points and move your metrics.
I don't throw over the wall and pray. I bring experienced leadership that knows how to influence and manage change so that the work is actually adopted.
Automations, documentation, training and enablement so the team owns it after I leave. Everything is built to outlast the engagement.
You have a specific question or a known gap.
A defined deliverable at a fixed fee. I'll scope it, execute without hand-holding, and hand you something concrete (a diagnosis, a readiness plan, a system rebuild). A good way to start before committing to something bigger.
There are many challenges and you lack capacity to own them all.
I embed and do the work across whatever surfaces the problem touches. You get one senior operator across the full problem, not a specialist who stops at the edge of their lane.
You have a team who could benefit from a senior perspective.
Regular access to someone who has seen your problem at high-growth startups. A sounding board for the leader and a guide for the team, so you're confident in the calls you're making and the things you're building.
−30%
CAC reduction while maintaining 2× YoY growthA Series B startup launching in a new category. No playbook, no benchmarks, and no clue which channels and messaging would work.
Built a high-velocity testing system, optimizing the full funnel, turning demand gen and conversion gains into revenue.
5 days
To live while improving forecast accuracy by 20%An early-stage startup with no pipeline visibility, no forecasting, and no reliable read on hitting their targets.
Built a custom solution with Claude Code, integrating with existing stack and surfacing insights for top accounts.
25%
Efficiency gain with zero headcount increaseA Series B startup whose post-sales teams were drowning in repetitive inquiries, with headcount frozen.
Owned the build-vs-buy decision, implementing an AI-native knowledge system that drove self-serve for customers.
And if I haven't, I'll figure it out. I've led GTM Ops, BizOps, and Customer Ops, and been brought in throughout my career to solve problems because of how I approach them, not because I already knew the answer.
I own the full arc. Strategy and execution across whatever the problem touches, plus the change management to make sure it actually lands. The work isn't done when it's built. It's done when the team adopts and owns it.
I bring the experience to know what's worth building and the latest tools to build it faster than was possible before. Analysis, systems, and automations that used to take weeks, now done in days.
I'm not a certified platform admin and I'm not a consultant who leaves a deck. I'll be upfront with how far I'll get and tap my network when you need something out of my lane.
